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Writer's pictureSamantha Hearne

The Real Truth Behind Your Business Pricing

Let’s be honest—talking about pricing with potential clients can feel overwhelming, even intimidating. But here’s the truth: owning your worth is key to building the business and legacy you dream of. If you’ve ever questioned your prices, doubted your value, or felt stuck in a loop of "should I lower my rates?", this post is for you.


Read on to learn about the real truth behind your business pricing.


1. Lower Prices Don’t Always Mean More Clients

Think about this: when you lower your prices, how does it feel? Are you genuinely aligned with the decision, or is it coming from a place of fear or panic?


Here’s the deal—constantly offering discounts and deals can train your audience to wait for the next sale instead of valuing your work at full price. Worse, it can send a subtle message that you don’t believe your services are worth their true value.


Instead of defaulting to a discount strategy, focus on delivering an amazing client experience that truly showcases the worth of your offering. Your confidence in your pricing becomes magnetic. People will invest because they believe in the transformation you provide—not because you’ve slashed your rates.


2. You’re Not Responsible for Anyone Else’s Money Mindset

Here’s a liberating truth: it’s not your job to fix someone’s relationship with money. Every person has their own money story, shaped by experiences, beliefs, and sometimes blocks. If a potential client isn’t ready to invest, that’s okay—it doesn’t mean your pricing is the problem.


What’s more powerful is showing them what’s possible when they decide to step beyond their limiting beliefs. When they’re ready to rise, they’ll value the investment and the opportunity to work with you. And here’s the kicker: lowering your prices doesn’t guarantee commitment. Clients need to take ownership of their investment and show up fully, and that starts with valuing what you bring to the table.


3. Your Time, Energy, and Expertise Are Priceless

Let’s flip the script: your pricing isn’t just about the hours you put in—it’s about the years you’ve spent honing your craft, gaining experience, and showing up with heart and expertise. When you question your rates, you’re questioning all the value you bring to the table.


But here’s the secret: confidence in your pricing doesn’t just benefit you—it creates a ripple effect. It sets a standard, shows your audience you take your work seriously, and invites them to do the same. That’s powerful energy. That’s leadership.


Claim Your Power and Stand Tall

Pricing your services isn’t just about numbers; it’s about honoring yourself and the value you provide. So, next time you feel the urge to second-guess your rates, remember this: you’re worth it. Your work is worth it. And the right clients will see that too.


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