Welcome to the Blog

I want to make something really clear about how I show up in my corner of the internet. There are a few things you will never  see me doing, and they matter. 1. I Don’t Judge How Anyone Else Runs Their Business I don’t believe there’s only one “right” way to build a business. My job isn’t to tell you what you must  do. My job is to share what I know works from my lived experience  and from what has worked for my clients . You never have to do anything I suggest. What I share

I recently worked with a client whose business was already “successful” by most standards. She was consistently bringing in £5–8k cash months. But something felt off. Her pricing no longer reflected her expertise. Her offers no longer matched who she had evolved into. Her messaging didn’t feel elevated enough to attract the calibre of clients she truly wanted to work with.

I wanted to break it down because this isn’t coming from someone with endless free time. Yes, I have a 3-year-old. Yes, she’s with me most of the time. And when she’s not, I’m usually on client calls. My workdays aren’t wide open for content creation. And that’s exactly why the way I create content matters.

Before you map out another launch calendar.Before you plan more content, more offers, more strategies. Before you decide what you should  be doing next year… There’s something far more important to get clear on first. Because scaling your business in 2026 isn’t just about doing more  — it’s about doing what actually fits . Here’s what truly matters before any launch or marketing plan. 1. Knowing Your Capacity (Yes, I Will Keep Saying This) Your capacity is not a side note.It

If you’re showing up online consistently but not seeing the results you expected, visibility isn’t the issue. Clarity is . Many service-based business owners are “doing all the right things,” yet their message isn’t landing because it’s not clear who they help, how they help, or what they want to be known for. Before visibility can work, you  need to be clear first. When your message feels fuzzy to you, it feels confusing to your audience too. Two Non-Negotiables of a Strong

Business flexibility isn’t something I wish for.It’s something I’ve built — intentionally, strategically, and over time. And while it might look like freedom from the outside, what actually makes it possible is structure. Clear boundaries. Forward planning. And a deep commitment to alignment. Here’s what truly allows me to run my business with ease, space, and flexibility, without burning myself out or constantly rearranging my life.

One of the biggest things I see holding business owners back isn’t effort, strategy, or even skill. It’s the expectation they put on results. When results are tied to pressure, timelines, and comparison, your business can quickly start to feel heavy, reactive, and exhausting.

That's why I've put together a breakdown of how to think about program naming, copy, and content, so you’re not reinventing the wheel every time you launch, write, or sell.

After nine years in business, I’ve learned a lot about what actually moves the needle and what absolutely doesn’t. And while entrepreneurs love to talk about the strategies they added, I want to talk about the things I’ve never done… because these are just as responsible for my growth as the things I have done.

When I reflect on 2025, two powerful shifts stand out as the pivotal decisions that transformed everything. These weren’t random successes or lucky breaks. They were deliberate, grounded actions rooted in clarity, intention, and aligned investment. They changed not just what I did, but how I led, lived, and built.

In nearly a decade of coaching founders, I’ve noticed the same patterns: certain qualities consistently lead to breakthroughs, and certain tendencies quietly sabotage long-term success. Below are the 5 traits that have had the most DRAMATIC impact on my clients’ businesses in 2025. Are you practicing them (or resisting them)?

If you're here, I know you're ready for more—more sales, more stability, more alignment, more growth that actually feels good. And before we get into the sexy strategy, I want to ground you in one truth: The foundations never change. But your development, knowledge, and execution absolutely must.

These are the questions I hear from business owners all the time. The ones that come up again and again in conversations, coaching calls, and DMs, because they’re the questions that really matter when you’re building a profitable, sustainable business.

Many women in business find their growth hindered not by lack of skill or strategy, but by weak sales execution. It’s one of the biggest barriers to momentum, consistency, and confidence in selling. So let’s unpack what sales execution really means, why it matters, and how you can start strengthening this essential business muscle.

How willing are you to leap before the proof arrives? How committed are you to your big, beautiful goals before the external...

The lower the price, the more questions you’ll get. Not more sales. Not more ease. Just more second-guessing from people who don’t see the value. Meanwhile, my high-level clients? They pay on time. In full. Sometimes early. No drama, no delays.

They’re not just about spreadsheets or bank balances. They’re about ownership. Empowerment. Mindset. And they deserve your attention every single time you make a decision in your business.

I’ve built a business rooted in quality over quantity—designed around depth, intimacy, and real life. That’s what matters to me, and that’s the version of success I stand behind.

No layers to peel through. No wondering if I’m even reading your messages. No ghost-team handling what matters most. But—I do delegate a few very specific things so that I can stay fully present in our work together.

These are the real, foundational things you need to understand if you're going to sustainably grow your business and make more intentional sales.