Welcome to the Blog

One of the biggest things I see holding business owners back isn’t effort, strategy, or even skill. It’s the expectation they put on results. When results are tied to pressure, timelines, and comparison, your business can quickly start to feel heavy, reactive, and exhausting.

That's why I've put together a breakdown of how to think about program naming, copy, and content, so you’re not reinventing the wheel every time you launch, write, or sell.

After nine years in business, I’ve learned a lot about what actually moves the needle and what absolutely doesn’t. And while entrepreneurs love to talk about the strategies they added, I want to talk about the things I’ve never done… because these are just as responsible for my growth as the things I have done.

When I reflect on 2025, two powerful shifts stand out as the pivotal decisions that transformed everything. These weren’t random successes or lucky breaks. They were deliberate, grounded actions rooted in clarity, intention, and aligned investment. They changed not just what I did, but how I led, lived, and built.

In nearly a decade of coaching founders, I’ve noticed the same patterns: certain qualities consistently lead to breakthroughs, and certain tendencies quietly sabotage long-term success. Below are the 5 traits that have had the most DRAMATIC impact on my clients’ businesses in 2025. Are you practicing them (or resisting them)?

If you're here, I know you're ready for more—more sales, more stability, more alignment, more growth that actually feels good. And before we get into the sexy strategy, I want to ground you in one truth: The foundations never change. But your development, knowledge, and execution absolutely must.

These are the questions I hear from business owners all the time. The ones that come up again and again in conversations, coaching calls, and DMs, because they’re the questions that really matter when you’re building a profitable, sustainable business.

Many women in business find their growth hindered not by lack of skill or strategy, but by weak sales execution. It’s one of the biggest barriers to momentum, consistency, and confidence in selling. So let’s unpack what sales execution really means, why it matters, and how you can start strengthening this essential business muscle.

How willing are you to leap before the proof arrives? How committed are you to your big, beautiful goals before the external...

The lower the price, the more questions you’ll get. Not more sales. Not more ease. Just more second-guessing from people who don’t see the value. Meanwhile, my high-level clients? They pay on time. In full. Sometimes early. No drama, no delays.

They’re not just about spreadsheets or bank balances. They’re about ownership. Empowerment. Mindset. And they deserve your attention every single time you make a decision in your business.

I’ve built a business rooted in quality over quantity—designed around depth, intimacy, and real life. That’s what matters to me, and that’s the version of success I stand behind.

No layers to peel through. No wondering if I’m even reading your messages. No ghost-team handling what matters most. But—I do delegate a few very specific things so that I can stay fully present in our work together.

These are the real, foundational things you need to understand if you're going to sustainably grow your business and make more intentional sales.

If you’re a woman in business who’s ready to go from “I’m good at what I do” to “I’m the one they’re lining up to work with,” this is your permission slip and your blueprint.

Let’s talk about something that needs more space in our feeds, inboxes, and group chats: Contracts. Payments. Respect. Integrity.

After nearly a decade in business, I’ve learnt that growth isn’t just about strategy—it’s about mindset, decisions, and the energy you bring to the game. Here are 20 truths that have shaped my entrepreneurial journey.

If you're serious about making more money in your business this year—without overworking, undercharging, or burning out—this is for you.

f you’ve ever felt behind, burnt out, or like your business just isn’t building the way you thought it would

Your ideal client isn’t just a checklist of demographics—age, location, Netflix preferences—none of that truly matters.