2 Investment Questions Every Business Owner Needs to Answer

There are two simple questions that can completely change the way you build your business and the way your clients invest in theirs. They’re not just about spreadsheets or bank balances. They’re about ownership. Empowerment. Mindset. And they deserve your attention every single time you make a decision in your business. Read on to learn more.

The Long Game of Real Business Ownership

Before we even get to the questions, let's zoom out. Too many women are making business decisions like they're trying to win a sprint. One launch, one client, one revenue goal. All-in on one moment. But business is a marathon. It’s about sustainability. Vision. Growth that builds over time, even with the inevitable dips and plateaus.

So ask yourself:

• Are you planning beyond this month or this quarter?

• Are you acting like the CEO of your business?

• Are you building an ecosystem, not just chasing quick sales?

This matters. Because how you show up impacts everything.

The 2 Questions You (and Your Clients) Need to Answer

Is it worth it & Can I afford it?

That’s it. That’s the whole thing. Every purchase, every program, every investment decision, whether it's your own or your client’s, comes down to these two questions. And here's the truth I’ve seen over and over again: "If someone believes something is worth it, they will find a way to afford it."

If they don’t see the worth? They won’t even try.

Tangible vs. Intangible

Whether you’re selling branding, photography, or mindset work, these questions still apply. Tangible results (like a website) and intangible ones (like confidence or clarity) both require you to clearly communicate the value. People invest when they can feel the return. When they understand the impact.

So ask yourself:

• How am I showing the worth of this offer?

• Am I connecting it to real outcomes my people care about?

• Am I helping them visualize the transformation?

Because your clients already ask these questions, consciously or not. Your job is to make the answer a clear, confident “yes.”

Your Worth Is Not on Trial

Let’s be clear: this is not about proving your worth. You are already priceless. Your price is not a reflection of your value as a human being. When we talk about “worth,” we’re talking about the worth of the offer, the impact, the benefit, the transformation.

So stop waiting for clients to validate your value. Stop waiting until everything feels perfect. Start creating momentum now by owning your power and deciding: "This is worth it, and I’m going to make sure people know that."

That’s the life I’m living. Spacious. Sustainable. Scaled on purpose. So if you're ready to go there in your business too, then it’s time to join The SCALE Mastermind. This is the place to grow a business that actually supports your life, not the other way around. Personalized strategy. Honest mentorship. A business model that aligns with you. Join now: https://www.samanthahearneproducts.com/the-scale-mastermind