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Why Strategic Scaling Sometimes Looks Like Slowing Down
I recently worked with a client whose business was already “successful” by most standards. She was consistently bringing in £5–8k cash months. But something felt off. Her pricing no longer reflected her expertise. Her offers no longer matched who she had evolved into. Her messaging didn’t feel elevated enough to attract the calibre of clients she truly wanted to work with.

Samantha Hearne
Feb 13


What 2025 Taught Me About Scaling a Business as a Mum
I want to be really honest about growth. Not the polished, “anything is possible if you want it badly enough” version, but the real one. The version that includes fear, responsibility, ambition, and motherhood all existing in the same body, at the same time. 2025 stretched me in ways I didn’t anticipate. Not because I wasn’t capable, but because scaling a business while raising a small human asks different questions of you.

Samantha Hearne
Jan 29


How to Pivot and Realign With Your Business (As We Head Into 2026)
As one year closes and another begins, many business owners feel it quietly: something’s off. Not broken. Not failing. Just… misaligned. As we move into 2026, this matters more than ever. Because staying stuck in something that “works” but drains you will cost you far more than a pivot ever will. Here’s what realignment actually looks like, without the drama, the shame, or the all-or-nothing pressure. How You Know You’re Out of Alignment Misalignment doesn’t always show up as

Samantha Hearne
Jan 2


A Copywriting Guide to Support Growth
That's why I've put together a breakdown of how to think about program naming, copy, and content, so you’re not reinventing the wheel every time you launch, write, or sell.

Samantha Hearne
Dec 19, 2025


5 Traits That Will Make Your Business Thrive (And 5 I Refuse to Ever Lean On)
In nearly a decade of coaching founders, I’ve noticed the same patterns: certain qualities consistently lead to breakthroughs, and certain tendencies quietly sabotage long-term success. Below are the 5 traits that have had the most DRAMATIC impact on my clients’ businesses in 2025. Are you practicing them (or resisting them)?

Samantha Hearne
Nov 28, 2025


How to Make Profit a Priority
These are the questions I hear from business owners all the time. The ones that come up again and again in conversations, coaching calls, and DMs, because they’re the questions that really matter when you’re building a profitable, sustainable business.

Samantha Hearne
Nov 7, 2025


Who You Buy From Matters (And Why You Need to Rethink How You Invest)
Let's talk about who you should be buying from and investing with, and why it matters more than ever. This is your mini pep talk-slash-training on making smart, aligned investments that actually move you forward. Some might disagree with me, but that’s okay. I’m here to tell you what I know to be true after nearly a decade in this space.

Samantha Hearne
Oct 24, 2025


How to Strengthen Your Sales Execution
Many women in business find their growth hindered not by lack of skill or strategy, but by weak sales execution. It’s one of the biggest barriers to momentum, consistency, and confidence in selling. So let’s unpack what sales execution really means, why it matters, and how you can start strengthening this essential business muscle.

Samantha Hearne
Oct 17, 2025


How to Create Your Distinctive Edge
Over the years, I’ve learned that the secret to building a lasting, magnetic business isn’t about shouting the loudest, looking perfect, or manufacturing a “wow” story. It’s about owning what makes you, you—and building your brand from there.

Samantha Hearne
Aug 15, 2025


2 Investment Questions Every Business Owner Needs to Answer
They’re not just about spreadsheets or bank balances. They’re about ownership. Empowerment. Mindset. And they deserve your attention every single time you make a decision in your business.

Samantha Hearne
Aug 1, 2025


Busting Your Money Mindset Blocks
It’s your mindset. If you're spinning your wheels trying to sell more, raise your rates, or actually enjoy making money in your business, listen up.

Samantha Hearne
Jul 11, 2025


How to Use Email Marketing to Make Sales
We’ve been led to believe that the size of your email list equals success. But Kennedy made it clear: you don’t need tens of thousands of subscribers. You need a list that converts—and a machine to help you do it consistently.

Samantha Hearne
Jun 13, 2025


6 Things Business Owners Wish You Knew (But Won't Say Out Loud)
Let’s talk about something that needs more space in our feeds, inboxes, and group chats: Contracts. Payments. Respect. Integrity.

Samantha Hearne
May 30, 2025


8 Years in Business: 20 Lessons That Changed Everything
After nearly a decade in business, I’ve learnt that growth isn’t just about strategy—it’s about mindset, decisions, and the energy you bring to the game. Here are 20 truths that have shaped my entrepreneurial journey.

Samantha Hearne
May 8, 2025


How Your Menstrual Cycle Impacts Your Business
You didn’t start your business to burn out. You started it for freedom, impact, joy — and yet, so many women find themselves pushing, striving, and running on empty because we’ve internalized a version of success that wasn’t built for us. It was built on a 24-hour, masculine productivity model.

Samantha Hearne
May 2, 2025


6 Unsaid Truths About Selling
But if you’ve ever done everything right and still heard crickets when you launched something, you're doing something wrong.

Samantha Hearne
Apr 25, 2025


5 Ways to Make More Sales in 2025
If you're serious about making more money in your business this year—without overworking, undercharging, or burning out—this is for you.

Samantha Hearne
Apr 18, 2025


Supply & Demand in Online Businesses
We’re so focused on personal branding, conversion rates, launch strategies, passive income, and evergreen funnels that we forget one

Samantha Hearne
Apr 4, 2025


5 Steps for a Simple Success Ritual
Success doesn’t happen by accident. It’s something you create through intention, mindset, and action.

Samantha Hearne
Mar 28, 2025


How to Fix a Failing Business
How we respond to this shift MATTERS, and I want to have a brutally honest conversation with you about it.

Samantha Hearne
Mar 21, 2025
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