Welcome to the Blog

These are the questions I hear from business owners all the time. The ones that come up again and again in conversations, coaching calls, and DMs, because they’re the questions that really matter when you’re building a profitable, sustainable business.

Let's talk about who you should be buying from and investing with, and why it matters more than ever. This is your mini pep talk-slash-training on making smart, aligned investments that actually move you forward. Some might disagree with me, but that’s okay. I’m here to tell you what I know to be true after nearly a decade in this space.

Many women in business find their growth hindered not by lack of skill or strategy, but by weak sales execution. It’s one of the biggest barriers to momentum, consistency, and confidence in selling. So let’s unpack what sales execution really means, why it matters, and how you can start strengthening this essential business muscle.

Over the years, I’ve learned that the secret to building a lasting, magnetic business isn’t about shouting the loudest, looking perfect, or manufacturing a “wow” story. It’s about owning what makes you, you—and building your brand from there.

They’re not just about spreadsheets or bank balances. They’re about ownership. Empowerment. Mindset. And they deserve your attention every single time you make a decision in your business.

It’s your mindset. If you're spinning your wheels trying to sell more, raise your rates, or actually enjoy making money in your business, listen up.

We’ve been led to believe that the size of your email list equals success. But Kennedy made it clear: you don’t need tens of thousands of subscribers. You need a list that converts—and a machine to help you do it consistently.

Let’s talk about something that needs more space in our feeds, inboxes, and group chats: Contracts. Payments. Respect. Integrity.

After nearly a decade in business, I’ve learnt that growth isn’t just about strategy—it’s about mindset, decisions, and the energy you bring to the game. Here are 20 truths that have shaped my entrepreneurial journey.

You didn’t start your business to burn out. You started it for freedom, impact, joy — and yet, so many women find themselves pushing, striving, and running on empty because we’ve internalized a version of success that wasn’t built for us. It was built on a 24-hour, masculine productivity model.

But if you’ve ever done everything right and still heard crickets when you launched something, you're doing something wrong.

If you're serious about making more money in your business this year—without overworking, undercharging, or burning out—this is for you.

We’re so focused on personal branding, conversion rates, launch strategies, passive income, and evergreen funnels that we forget one

Success doesn’t happen by accident. It’s something you create through intention, mindset, and action.

How we respond to this shift MATTERS, and I want to have a brutally honest conversation with you about it.

Your ideal client isn’t just a checklist of demographics—age, location, Netflix preferences—none of that truly matters.

When A and I first started working together, she was already killing it in her business. She had the drive, the success, and the momentum.

Feedback isn’t just a nice-to-have—it’s the secret ingredient that can skyrocket your business success or leave you stuck in the same spot.

When it comes to working with clients, relationships matter. Not just business relationships, but personal ones too.

These are the exact mindset blocks keeping so many incredible women stuck in cycles of hesitation, doubt, and self-sabotage.