Welcome to the Blog

We’ve been led to believe that the size of your email list equals success. But Kennedy made it clear: you don’t need tens of thousands of subscribers. You need a list that converts—and a machine to help you do it consistently.

Let’s talk about something that needs more space in our feeds, inboxes, and group chats: Contracts. Payments. Respect. Integrity.

After nearly a decade in business, I’ve learnt that growth isn’t just about strategy—it’s about mindset, decisions, and the energy you bring to the game. Here are 20 truths that have shaped my entrepreneurial journey.

You didn’t start your business to burn out. You started it for freedom, impact, joy — and yet, so many women find themselves pushing, striving, and running on empty because we’ve internalized a version of success that wasn’t built for us. It was built on a 24-hour, masculine productivity model.

But if you’ve ever done everything right and still heard crickets when you launched something, you're doing something wrong.

If you're serious about making more money in your business this year—without overworking, undercharging, or burning out—this is for you.

We’re so focused on personal branding, conversion rates, launch strategies, passive income, and evergreen funnels that we forget one

Success doesn’t happen by accident. It’s something you create through intention, mindset, and action.

How we respond to this shift MATTERS, and I want to have a brutally honest conversation with you about it.

Your ideal client isn’t just a checklist of demographics—age, location, Netflix preferences—none of that truly matters.

When A and I first started working together, she was already killing it in her business. She had the drive, the success, and the momentum.

Feedback isn’t just a nice-to-have—it’s the secret ingredient that can skyrocket your business success or leave you stuck in the same spot.

When it comes to working with clients, relationships matter. Not just business relationships, but personal ones too.

These are the exact mindset blocks keeping so many incredible women stuck in cycles of hesitation, doubt, and self-sabotage.

Sometimes, it’s not the big things holding you back—it’s the sneaky, less obvious habits that quietly hinder your growth.

Success is waiting for you, but if it feels like it’s just out of reach, you might be getting in your own way.

What does “more” actually mean to you, and are you truly ready to receive it? This isn’t just about strategy (although strategy matters),

Let’s get real for a second. I am over it—over incredible, smart, and capable women feeling shame, guilt, or judgment for being innovative

Selling doesn’t have to feel like a constant hustle. Let’s get this straight: people buy from people.

It’s the belief that you’re the only one struggling, that your highs and lows are a flaw, and that everyone else is somehow smashing it.