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What 2025 Taught Me About Scaling a Business as a Mum

  • Writer: Samantha Hearne
    Samantha Hearne
  • 7 minutes ago
  • 3 min read

I want to be really honest about growth. Not the polished, “anything is possible if you want it badly enough” version, but the real one. The version that includes fear, responsibility, ambition, and motherhood all existing in the same body, at the same time. 2025 stretched me in ways I didn’t anticipate. Not because I wasn’t capable, but because scaling a business while raising a small human asks different questions of you. Questions you can’t bypass with mindset work alone. But the biggest lesson of all: Owning your success is often harder than creating it.


The Fear I Didn’t Talk About

For a long time, I’ve been hesitant to fully share my wins. Not because I don’t believe in them, but because of the stories I’ve carried about what success invites:

  • “It’s okay for her.”

  • “She’s doing well, she can wait.”

  • “Who does she think she is?”


I know this isn’t everyone’s response. I know there is generosity, support, and celebration too. But, this has been my fear when it comes to truly owning my greatness publicly. 2025 showed me that shrinking doesn’t keep you safe. It just keeps you quiet. And quiet isn’t leadership.


Lesson One: My Bandwidth Is Different Now

Motherhood didn’t reduce my ambition, but it did change my capacity. I don’t have endless white space anymore. I don’t have long stretches of decompression time between work and life. I don’t get to “process later.” Now, integration happens in motion. Decisions are made faster. Emotional regulation looks different. Rest is intentional, not assumed. And scaling requires respecting that reality, not resenting it.


Lesson Two: My Drive for Growth Is Mine

My ambition hasn’t softened. I still go all in on my growth.I still do the uncomfortable work. I still get things wrong, recalibrate, and try again. I still plan late, troubleshoot constantly, and invest in support. That level of ownership is non-negotiable for me. And it’s also what I expect from my clients. I care deeply about their success, but my passion for their growth doesn’t replace their responsibility to do the work. Leadership is accountability.


Lesson Three: Success Is Meant to Activate

My intention has always been to inspire and activate others, not diminish myself to make growth feel safer. Owning your success doesn’t make you unrelatable. Hiding it doesn’t make you generous. 2025 taught me that visibility is a responsibility when you lead from integrity.


What I’m Carrying Into 2026

As I move into the next year, my focus is clear and deliberate:

  • Stronger boundaries

  • Deeper delegation and trust within my team

  • More intentional client application processes

  • Bi-monthly launches with repeatable systems

  • Clear data, monthly goals, and intentional sales experiences


But besides all of that, I'm also owning my brilliance. I'm talking about the things I’ve historically held back from. Leading without cushioning my success. Allowing my work, results, and leadership to be seen fully. Because that’s the next key that needs turning for me. And maybe for you too.


I’m opening just 2 VIP Coaching Days for Q1, and once they’re booked, they’re gone. These days are designed for focused, high-touch support so we can work through what’s been feeling heavy, messy, or stuck and leave you with real clarity and next steps. If you want more information, you can reach out to me on IG, or send me an email!

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