How to Make Profit a Priority

These are the questions I hear from business owners all the time. The ones that come up again and again in conversations, coaching calls, and DMs, because they’re the questions that really matter when you’re building a profitable, sustainable business.

You know the ones:

• How do I design a client journey that actually converts?

• When should I launch and what should I launch first?

• How do I let go of low-paying clients without guilt?

• Why is pricing my own services so hard?

These questions reveal so much about where you are in your business journey and even more about where you’re ready to go next.

That's why I’m unpacking the most powerful themes that come up for entrepreneurs who are ready to grow with purpose, clarity, and profit at the forefront.

1. Understanding Your Client Journey

One of the most common questions I get is about mapping the client journey: how to guide people from discovering your brand to becoming loyal, paying clients. Here’s the metaphor I love to use: Your business is the body of a spider. The legs are the different ways people can find and connect with you.

Your “legs” might include:

• Your podcast

• Your email list

• Your Instagram or TikTok

• Networking and referrals

• Your website or YouTube channel

Each leg connects back to the body, your business. The goal is to make it easy and clear for people to take their next step toward working with you.

Example: My podcast has three simple invitations for listeners:

1. Download my free Sales + Cash Tracker.

2. Join my Instagram broadcast channel for daily insights.

3. Join The Profitable Business Hub for long-term mentorship and CPD-accredited training.

Your takeaway? Create your own “business spider.” Know your body (the core offer) and the legs (the entry points). Then make sure every leg leads people back to the body, clearly, simply, intentionally.

2. Timing and Capacity: When to Do What

Timing isn’t about luck, it’s about alignment and capacity. Ask yourself:

• What are my business goals right now?

• What do I have capacity to deliver?

• How can I align my marketing and offers with that?

The truth is, your client journey and timing evolve as your focus shifts. Maybe you’re promoting 1:1 coaching now, but next quarter it’s a group program. Your marketing “legs” should adjust accordingly. And remember: timing is also about listening.

➡️ Track engagement. ➡️ Watch momentum. ➡️ Follow where your audience is responding and lead from there.

3. The Courage to Let Go of Low-Paying Clients

This one hit home for so many of you: “How do I have the courage to let go of low-paying, needy clients?”

The answer starts with you.

Step 1: Elevate yourself first. Be the kind of client you want to attract; proactive, organized, coachable, and committed. Energy attracts energy.

Step 2: Model it in your marketing. Be explicit about who you serve and how. Example: “Inside The Profitable Business Hub, we work with women ready to track their finances, take ownership of their profit, and do the work.”

Step 3: Set and hold boundaries. Boundaries aren’t barriers, they’re standards. Clear communication builds mutual respect and raises the quality of clients you attract.

4. Choosing Which Ideas to Focus on First

If you’ve ever asked, “Where do I start?” or “Which offer should I launch first?” , you’re not alone. Here’s how to decide strategically:

1. Start with your own timeline. You set the launch date, not your inspiration. Build in enough time to communicate, create momentum, and set yourself up for success.

2. Build curiosity early. Warm your audience through stories, behind-the-scenes peeks, sneak previews, and emails. Momentum creates magic.

3. Follow the pulse of your business. Your analytics tell a story: what content performs best, what emails get opened, what your audience engages with most. Use that data to guide your next move. And if your audience feels quiet? Don’t panic. Reignite conversations. Engagement always precedes sales.

5. Pricing with Confidence: The Time + Desire Formula

So many of you asked about pricing — how to know your worth and feel confident charging it.

Here’s the simple formula I teach:

Time + Desire = Your Price

Time:

• How much time will it take you to deliver the service?

• How much time will it save your client?

Remember: people pay for convenience and expertise.

Desire:

• What price allows you to feel excited and fulfilled, not resentful or exhausted?

Your pricing has to honor both your effort and your energy. When you undercharge, you undermine both.

And when your pricing reflects your worth, you naturally attract clients who respect your time, boundaries, and brilliance.

The more you treat your business like a premium experience, the more your clients will too. Because making profit a priority isn’t just about numbers, it’s about ownership, alignment, and leadership. If you're ready to take your business to the next level in 2026, join my Premium Client Bootcamp. This is a free 4-day live bootcamp where we will fast-track your premium client pipeline for 2026. Join now!