Welcome to the Blog

After nine years in business, I’ve learned a lot about what actually moves the needle and what absolutely doesn’t. And while entrepreneurs love to talk about the strategies they added, I want to talk about the things I’ve never done… because these are just as responsible for my growth as the things I have done.

When I reflect on 2025, two powerful shifts stand out as the pivotal decisions that transformed everything. These weren’t random successes or lucky breaks. They were deliberate, grounded actions rooted in clarity, intention, and aligned investment. They changed not just what I did, but how I led, lived, and built.

In nearly a decade of coaching founders, I’ve noticed the same patterns: certain qualities consistently lead to breakthroughs, and certain tendencies quietly sabotage long-term success. Below are the 5 traits that have had the most DRAMATIC impact on my clients’ businesses in 2025. Are you practicing them (or resisting them)?

If you're here, I know you're ready for more—more sales, more stability, more alignment, more growth that actually feels good. And before we get into the sexy strategy, I want to ground you in one truth: The foundations never change. But your development, knowledge, and execution absolutely must.

Let’s talk about something that’s so simple it often gets forgotten, even by seasoned business owners. We spend so much time focusing on personal branding, launch strategies, evergreen funnels, and conversions… But underneath all of that lies one timeless success principle: Supply and demand.

These are the questions I hear from business owners all the time. The ones that come up again and again in conversations, coaching calls, and DMs, because they’re the questions that really matter when you’re building a profitable, sustainable business.

Many women in business find their growth hindered not by lack of skill or strategy, but by weak sales execution. It’s one of the biggest barriers to momentum, consistency, and confidence in selling. So let’s unpack what sales execution really means, why it matters, and how you can start strengthening this essential business muscle.

I recently hosted a mini masterclass where I shared the exact strategies my clients are using right now to grow their sales, scale their offers, and create consistency.

The lower the price, the more questions you’ll get. Not more sales. Not more ease. Just more second-guessing from people who don’t see the value. Meanwhile, my high-level clients? They pay on time. In full. Sometimes early. No drama, no delays.

It’s your mindset. If you're spinning your wheels trying to sell more, raise your rates, or actually enjoy making money in your business, listen up.

I've learned that financial freedom isn't about going viral or throwing money at ads. It’s about thinking bigger, building smarter, and protecting your energy like your income depends on it (because it does).

We’ve been led to believe that the size of your email list equals success. But Kennedy made it clear: you don’t need tens of thousands of subscribers. You need a list that converts—and a machine to help you do it consistently.

But if you’ve ever done everything right and still heard crickets when you launched something, you're doing something wrong.

If you're serious about making more money in your business this year—without overworking, undercharging, or burning out—this is for you.

Let’s get real—if you’re not where you want to be financially, there’s a reason. And guess what?

What does “more” actually mean to you, and are you truly ready to receive it? This isn’t just about strategy (although strategy matters),

Let’s get real for a second. I am over it—over incredible, smart, and capable women feeling shame, guilt, or judgment for being innovative

Selling doesn’t have to feel like a constant hustle. Let’s get this straight: people buy from people.

Selling can feel like an uphill battle, especially when traditional sales tactics feel out of sync with your style or your values.

When it comes to social media, it’s easy to fall into the trap of focusing solely on follower counts, likes, and comments.