6 Unsaid Truths About Selling

Let’s be real—there’s a lot of noise out there when it comes to sales strategy. Sales pages, funnels, automations, sexy email sequences… we’ve heard it all. But if you’ve ever done everything right and still heard crickets when you launched something, you're doing something wrong.

Read on to learn about 6 unsaid truths about selling.

1. Your Strategy is the Framework—Not the Sale

Sure, strategy matters. Your sales page, pricing, automations, offers—all of that is your foundation. But the sale? That comes from YOU. Your energy. Your communication. Your connection. People don’t just buy offers—they buy the person delivering them. If you’re behind the scenes perfecting the tech but never showing up, you’re missing the heartbeat of your business: you.

2. Relationship Building Is Everything

Nope, this doesn’t mean living on Instagram 24/7. But it does mean building trust and connection with your people.

• Not just with potential clients—build with past clients, peers, collaborators, and your wider community.

• How up whether you're selling or not.

• Make them feel seen, heard, and connected to you.

Your sales page won’t matter if no one’s even on it. People buy from people they know, trust, and vibe with. So, create that space.

3. Trust + Patience > Quick Wins

We live in a world of “10k in 10 days” promises. And while they sound cute… let’s talk truth. Building a business that’s still around—and still profitable—in 5 years takes consistency, commitment, and a whole lot of patience.

Ask yourself:

• Can your systems handle more clients?

• Do you have the energy to serve them?

• Are you ready for long-term growth, not just flashy launches?

Real business success isn’t built on hustle—it’s built on trust and time.

4. Back Your Offer (Even When No One’s Buying)

Here’s a truth bomb: if you only believe in your offer when people are buying it, your business is in trouble. You’ve got to back your brilliance through:

• Rejections.

• Ghosting.

• “Maybe later.”

• Crickets.

Your belief in what you offer must be unshakable. If your passion dies every time someone says “no,” your business flatlines. You’re the life force of your business. Keep breathing life into it—even when no one's clapping yet.

5. Use Your Initiative—Not Just Your Mentor

Working with a coach or mentor? Amazing. But that doesn’t mean you stop thinking for yourself. Your mentor is not your personal Google. Your business isn’t a copy/paste job.

• Audit what’s working.

• Innovate based on your audience.

• Use your own creativity.

Templates help, but your magic? That comes from you.

6. Lead By Example

Want people to invest in you? Invest in yourself first.Want your audience to see you as the solution? Show them you walk the talk. Ask yourself:

• Are you showing up even when it’s hard?

• Are you doing the work behind the scenes?

• Are you embodying the kind of success you help others achieve?

Be the kind of business owner you'd hire. Be the proof your audience needs.

Yes, systems matter. Yes, strategy matters. But the soul of your business? The thing that drives real, repeatable, sustainable sales? It’s YOU. So show up. Speak your truth. Be seen. Back yourself—hard. Because you don’t just sell services, you sell you. And that’s more than enough.

Want to dive deeper into your sales strategy, show up with confidence, and finally make those big goals happen? Join The Scale Mastermind — the high-level container for ambitious, service-based entrepreneurs ready to grow their business, increase their income, and make a bigger impact with simplicity, structure, and strategy. This is your next level. And it’s waiting for you.