One of the most challenging aspects of being an entrepreneurial is the constant influx of new ideas. When you are constantly getting new ideas, how do you stay focused and avoid scattering your efforts? There is no doubt that selling and sales are not a one-size-fits-all affair. There are two paths that savvy entrepreneurs often tread – the strategic route and the intuitive journey.
Read on to learn about the two different types of selling.
Strategic Selling
Know What You're Selling: The foundation of strategic selling requires you to have a clear understanding of your offerings. Define your core products or services to build a strong foundation.
Planning Your Sales: Develop a marketing plan centered around your core offerings. This involves strategizing your approach, setting goals, and outlining the steps to achieve them.
Forecasting and Predicting: Anticipate market trends and customer demands based on your foundational services.
Intuitive Selling
Adapting Based on Strategy: Intuition doesn't negate strategy; it complements it. Listen to what your strategic selling is telling you – adapt based on customer feedback and market trends.
Energy Alignment: Pay attention to the energy surrounding your offerings. Are customers responding positively? Intuition often speaks through the vibes and reactions you receive.
Up or Down Sells: Let your intuition guide you when it comes to suggesting additional products or services. Sometimes, the perfect upsell or downsell opportunity arises organically in the course of a conversation.
Remember, successful selling is not just about making transactions; it's about building lasting connections. By using both strategy and intuition, you create a dynamic and resilient approach that not only responds to the market but also shapes it. Embrace the ebb and flow of ideas!
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