How to Create Content Even When You're Busy

I get asked this all the time: "How do you prepare your content? How do you always have content ready? How are you so consistent with showing up?"

So I wanted to break it down because this isn’t coming from someone with endless free time. Yes, I have a 3-year-old. Yes, she’s with me most of the time. And when she’s not, I’m usually on client calls. My workdays aren’t wide open for content creation. And that’s exactly why the way I create content matters.

Daily Content Creation Does Not Mean Visibility

I use the time I already have, intentionally. For example, when I’m attending events, meetings, or heading somewhere I’m already prepared for, I arrive early. If I’m dressed, presentable, and waiting anyway, that’s a perfect moment to record content. In one of those pockets of time, I can easily record 10–12 pieces of content in one go. That content isn’t for immediate posting. It’s created to support the business months down the line — ads, campaigns, visibility assets that are planned and purposeful. That level of ease doesn’t happen by accident. It happens because my business is mapped out in advance.

Strategy First, Content Second

My business runs on clarity. I know:

• my launches

• my timelines

• my team’s roles

• the structure supporting everything

Because of that, I’m never guessing what to create. When I know where the business is going, I know:

• what my role is

• what content is actually needed

• how I need to show up

• and how to support my team effectively

That clarity changes everything, not just content, but how calm the business feels.

When You Know the Plan, You Use Time Differently

With a clear strategy in place, even small pockets of time become powerful. Those videos go straight to my ads manager or content team. They might not be used immediately, but they’re banked. That creates leverage:

• a content bank

• an ads bank

• visual assets ready when needed

Nothing is rushed.Nothing is panicked. Nothing has to be perfect. I’m not creating content because I have to. I’m creating content because it supports the business long-term.

Visibility Doesn’t Require More Time — It Requires a Plan

If you feel like you don’t have time for:

• brand awareness

• visibility

• content creation

The answer usually isn’t more effort. It’s better structure. I create content while:

• waiting

• travelling

• already being somewhere

• living my actual life

But never randomly. Every piece has a purpose. Every piece supports a bigger vision. Every piece exists for a reason. Without that, it’s easy to stay busy and still feel stuck. This is how you:

• stay consistent without burnout

• stop scrambling last minute

• support your team properly

• grow without everything relying on you

I’m opening just 2 VIP Coaching Days for Q1, and once they’re booked, they’re gone. These days are designed for focused, high-touch support so we can work through what’s been feeling heavy, messy, or stuck and leave you with real clarity and next steps. If you want more information, you can reach out to me on IG, or send me an email!