Creating social media content that serves your ideal clients and converts is one of the keys to having an effective online marketing strategy. It can feel challenging to know what to post on social media and share about each day. However, with the right social media strategy, you’ll never run out of ideas or ways to serve your audience. Read on to learn about the 4 social media content pillars that you need in your business and how they can help you create a sustainable marketing strategy.
What are Social Media Content Pillars?
When it comes to marketing on social media, there are 4 main social media content pillars you need to ensure you’re sharing about in your marketing strategy.
These 4 social media content pillars are:
Your strengths
Your business and brand
Your values and messaging
Your clients
Social media is your opportunity to showcase these 4 pillars and everything that falls under them. This allows you to serve your audience, provide value, help them get to know you, take them behind-the-scenes of your business, and show them what’s possible if they work with you.
How to Use Social Media Content Pillars.
Social media should be a place that allows you to show up and market your business in a way that works for YOU. First, brainstorm content and ideas that fall under these 4 content pillars. Then, make sure that everything you do on your social media platform focuses on these pillars.
Whether it’s your posts, stories, Reels, live videos, or collaborations with others, it should have a clear purpose and pillar that it falls under.
When creating content in each pillar, it’s important to ask yourself guiding questions in order to come up with ideas that will serve, connect, and convert your audience.
Some examples of these guiding questions for each content pillar are:
Your strengths - How can you create content that showcases you, your energy, your knowledge, and your brand in the best way? What learnings and growth can you share from your own experience?
Your business and brand - Is it clear what your business is? What do you do? Who do you help? How do you help them? What can you share about your business development and growth? What behind-the-scenes content can you share?
Your values and messaging - How does your content, messaging, style, and language align with you? What passions do you have? What energizes you? How do you celebrate wins?
Your clients - Are you focusing on what your clients need? Are you showing how you can serve them? Are you providing them with solutions? What client wins, client progress, and client relationships can you showcase?
By asking yourself these questions, you’ll be able to create more content consistently, without feeling at a loss for ideas. Remember, just because you’ve shared something once or twice doesn’t mean you shouldn’t share it again. In fact, you SHOULD! Not everyone will see ALL of your posts. Continue to present your content in different ways, because you never know which way will resonate with someone and be ‘the one’ that helps them make the decision to work with you.
Narrow your focus and create your social media content around these 4 pillars, NOT what someone else is doing or the latest fad or trend. You want to make sure that you’re building a robust online marketing strategy that you can audit, create feedback from, and that you can use to optimize your business, sales, and community engagement.
If you need more support with this, click here to get access to my FREE social media masterclass!
Which social media content pillar do you want to bring more focus to? Tell me in the comments below!