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  • Writer's pictureSamantha Hearne

5 Social Media Focuses


Social media is a powerful tool. It allows us to connect with people all over the world, create new friendships, market our businesses, and generate sales. If you want to find true success on social media, you need to have a strong social media focus in 5 areas. Read on to learn what they are!


Where to Aim Your Social Media Focus

Social media platforms are where others can get to know you. This is really where the know, like, and trust factor is established between you and your followers. With so many amazing insights and analytics available today, it can be easy to get caught up in the metrics and data of every post.


While this information is certainly helpful, don't let it be your only social media focus. Instead, consider these 5 social media focuses below:


5 Social Media Focuses That Aren't About Metrics


1. Conversion

  • Is your social media converting your followers to clients?

  • Is it creating income in your business?

2. Connection & Leads

  • Is your social media an easy place for your leads to connect with you?

  • Is your platform generating leads?

  • Does your platform encourage enquiries?

3. Clarity

  • Not all of your content is there to go ‘viral’.

  • Does your content have clear action steps?

  • Are you creating interest & hype with your posts?

  • Do you bridge the gap between outsider to insider in your business?

4. Messaging

  • Quotes & shareable content may do better performance-wise, but may not when it comes to conversions. *Notice I say MAY - as every platform is different

  • Does your message connect with your audience?

  • Is your social media intentional & purposeful with your message?

5. Strategy

  • Do you have a strategy for your social media?

  • Do you just post & hope?

  • Or do you post & know?

  • Do you use social media as a business enhancement platform or just a visibility tactic?

I would love to know: What is social media for you? How do you feel about your social media? Does your social media have a strategy right now? What is your main social media focus right now?


Focus on the 5 things above and see if you notice a difference with your social media audience and success!


Are you ready to take your social media to the next level and focus on clients and conversions over followers? Join my Social Media Masterclass Training!



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