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  • Writer's pictureSamantha Hearne

3 Ways to Leverage Your Personal Brand

Your personal brand is the one thing that sets you apart from other service providers. It's your most significant superpower. It can dramatically influence your potential clients' decision to buy from you and how quickly they convert.

There are three core ingredients that make this happen:

  1. Trusting in the Provider

  2. Learning from the Provider Instantly

  3. Feeling Connected and Understood

Read on for 3 ways to leverage your personal brand with those three ingredients.

Build Trust

  • Show Up as Yourself: Authenticity is key. Be true to who you are and let that shine through in everything you do.

  • Share Your Values: People are drawn to those who share similar values. Make your values known and stand by them.

  • Be Consistent: Consistency builds reliability. Keep your presence steady across all platforms.

  • Share and Collaborate: Engage with your audience and peers. Sharing knowledge and collaborating with others adds value and builds trust.

Facilitate Learning

  • Lives, Podcasts, Top Tips, Masterclasses: Offer various formats for people to learn from you. The more they can learn, the more they will value your expertise.

  • Positive Impact: Ensure that your content leaves a positive impact. This will encourage your audience to keep coming back for more.

Foster Connection

  • Show Your Personality: Your unique personality is what will attract and retain your audience.

  • Bring Your Energy: Let your enthusiasm and passion be contagious. This will make your interactions more engaging.

  • Be Visible and Vocal: Don’t shy away from the spotlight. Speak up and let your voice be heard.

The Power of Visibility

There is true power in visibility in the online space.

Be Visible = BE SEEN

Visibility is the first step to making an impact. The more visible you are, the more opportunities you have to connect with your audience.


Once you are visible, people will start to notice you. This is where your personal brand starts to make a mark.


When people start paying attention, you have the chance to teach, impact, and connect on a deeper level.

So, don't hesitate. Post online, share your story, and be seen. The more you put yourself out there, the greater your influence will be. Embrace your personal brand and let it be the driving force behind your business success.

If you want to work with me to make more sales, money & profit in your business - you can! For the month of May, there are TWO spaces left to join my Profitable Business Hub for only £197 a month! Inside, you'll get all the perks of the hub + a bonus training of 50 ways to sell your offers everyday, a cash flow template, profit and loss planning template, social media sales training & sales mastery CPD training worth £1500 alone!


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