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  • Writer's pictureSamantha Hearne

5 Stages For Your Next Launch

I absolutely love being in online business launch mode. I don't think there's anything more exciting than planning a new program, webinar, or product that you are pumped to deliver to your audience!

While it might be tempting to jump straight into announcing your brilliant new offering, if you want your audience to get as excited as you are about your new online business launch, there's a few steps you need to take before the big day!

Planning Your Organic Online Business Launch

There are 5 key stages to consider if you want your next online business launch to be the best one yet!


Ask yourself, is this offer what your community needs? We can fall into a trap of 'this is an epic idea,' but it might not be what your community needs or wants right now. So make sure there is a DEMAND for the concept first.

Warm Up

Before you actually launch and open the doors, you need to warm up your community. They need to have some level of curiosity of what's to come. Build up some excitement and anticipation through social media and do some live videos teasing your content.


Take your audience along the journey of creating the new offer/product/programme. Let them see your effort, excitement, and progress happening!

Pre-Launch/Early Bird/BTS sales

Launch to your waitlist, early birds, and warm leads before everyone else. That way you can build momentum before the big launch takes place!

The Main Launch

Once you've made it through these stages, it's officially launch time! Visibility, value, connection, and consistency matter during your online business launch, so be genuine, add value, and sell your heart out!

I'd love to know in the comments, are you in any of these stages right now? Do you move through all of these phases during your launches? Which stage do you think will be the most helpful for your next launch?

Are you ready to make consistent sales with ease in your business? Check out my Sales Masterclass HERE!


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