Growing your business and brand will be way more sustainable if you show up as your authentic self. Show up in a way that allows you to fully express your strengths and who you are as a person so you can shine online.
After all, your business and brand is you.
1. Use your language.
Don't shy away from how you speak, as this will also be super powerful when you get a copywriter or want to ensure your voice is heard through your content. Part of shining online is connecting through your language, both spoken and written.
2. Get clarity on what you truly want to be known for.
What do you want people to say about you when you aren't there? Use that to fuel your content and the message you put out into the world.
3. Claim it and say it.
This is powerful. Have you actually claimed outright what you do with your community? What are you here to do? What is your mission? What are your biggest superpowers? Claim it and say it!
4. Stay strong.
Your lane is the best one to be in! Remember that. Don't worry about what anyone else is doing. Don't compare your beginning to someone else's middle. In order to shine online, you have to worry about yourself and your journey only.
5. Make mistakes.
Take leaps, make mistakes, learn, and innovate. It's the most powerful way to grow, find what works and what doesn't, take steps forward, and gain clarity.
People will always have an opinion, judgment, or assumption. Standing out online is about staying true to yourself, and that's what matters most.