Becoming an ICONIC Leader (Even in a Crowded Industry)

You don’t need to copy big names, become a full-time content creator, or hire a marketing team to stand out. If you’re a woman in business who’s ready to go from “I’m good at what I do” to “I’m the one they’re lining up to work with,” this is your permission slip and your blueprint.

Read on to learn about a few tips that will help you become an iconic leader in your industry.

You’re already amazing at your craft. But if…

• You’re tired of being overlooked

• You feel like your message isn’t landing

• You know you’re made for more but aren’t sure how to show that online

…it’s not about doing more. It’s about being more you.

Here’s how.

The 5-Part ICONIC Framework

Use this to instantly refine your message and create content that connects—and converts.

1. Ideal Client: Who do you want to work with? Be crystal clear.

   → Example: Women in business ready to scale from 100k to 250k+.

2. Pain Points: What are they stuck on right now?

   → They’re making money, but not the kind that gives them freedom.

3. Desires: What are they really chasing?

   → A lifestyle with financial choice, not just more sales.

4. Your Differentiator: What makes you a magnet for the right people?

   → Personalized strategy. Efficient solutions. Clear frameworks.

5. Core Message: Put it all together—and say it often.

   → You help high-performing women scale smart with a strategy that feels like home.

   
   

Mix and match these in your content: 1+4, 2+4, 3+4, 5 alone. Rotate. Repeat. Stay loud and clear.

Positioning & Personal Branding

You don’t need a photoshoot or a rebrand to elevate your presence. You do need:

• Visuals that actually reflect who you are

• Brand elements rooted in your story (like Kayleigh’s pearls + classic elegance)

• Consistency that builds recognition and trust

Try this: List 3–5 things that represent your vibe and values. Then infuse them into your content—colors, props, language, all of it.

What Not to Do (and What to Do Instead)

If you're ready to become the leader in your space, there are a few things that will hold you back faster than any algorithm ever could:

• Trying to imitate 7-figure coaches. Their path isn’t your shortcut—it’s your dilution.

• Chasing perfection. It delays your magic and disconnects you from the people who need you now.

• Hiding your personality. That’s your most powerful marketing tool. Period.

And when you're not feeling it? When imposter syndrome creeps in, or you're worried you’ll be judged?

Show up anyway. Speak your truth. Lead by being more you.

Because becoming iconic isn’t about polished scripts, fancy funnels, or always feeling “on.”It’s about showing up—even messy, even uncertain—with courage, clarity, and conviction. That’s what makes you unforgettable. That’s what makes you the one.

Ready to become iconic? Join The Scale Mastermind — the high-level container for ambitious, service-based entrepreneurs ready to grow their business, increase their income, and make a bigger impact with simplicity, structure, and strategy. This is your next level. And it’s waiting for you.