Search
  • Samantha Hearne

How To Make IG Stories Fun and Engaging


Curating an Instagram feed can sometimes be an overwhelming task. Coming up with captions, photos/images and the perfect pattern takes time, something we entrepreneurs don't often have! IG stories are the perfect way to engage with your audience without having to put together a post every day of the week. They are used by over 500 million users a day so the reach you can have is huge! The key is consistency across your branding and message so your audience recognises it as soon as it comes up on their feed.

1. Have a focus for the day and what you're talking about.

⠀⠀⠀⠀⠀⠀⠀⠀⠀

2. Have two to three colours you use in stories, that people then recognise when you pop up!

⠀⠀⠀⠀⠀⠀⠀⠀⠀

3. Use GIFs to explain what you are talking about (people love GIFS!)

⠀⠀⠀⠀⠀⠀⠀⠀⠀

4. Use text to support your story (not everyone will have you on loud).

⠀⠀⠀⠀⠀⠀⠀⠀⠀

5. Create mini graphics or slides in-between your stories to prompt people to what is coming.

⠀⠀⠀⠀⠀⠀⠀⠀⠀

6. Share examples, pictures, draw tables to make your stories informative & valuable.

⠀⠀⠀⠀⠀⠀⠀⠀⠀

7. Give context first. Don't just share graphics and run.

⠀⠀⠀⠀⠀⠀⠀⠀⠀

8. Use CAPITALS to grab attention on key words during your stories.

⠀⠀⠀⠀⠀⠀⠀⠀⠀

9. Have a consistent energy. Whether it be your morning walk, coffee, breakfast thoughts - something that your community can 'join in' with and feel part of the experience with you.

⠀⠀⠀⠀⠀⠀⠀⠀⠀

10. Use the hands-free feature when you can so people see more of you than just your head! Just creates some variety!

Most importantly, have some fun and play around with what works for you. As with all social media, your authenticity and real-ness is what will resonate with your people so always be yourself!⠀⠀⠀⠀⠀

© 2020 Samantha Hearne Coaching LTD

  • Pinterest
  • Facebook
  • Instagram
  • Podcast Samantha Hearne

Don't forget the Weekly Round Up