The True Heartbeat Of Your Biz
If I asked you the question, "What is at the heart of your business?", what would your answer be?
Your launches? Your marketing?
Your social media?
There's no doubt all of that matters and every single one of those contributes to your incredible success but there's one thing above all that sits right in the middle of all of that.
The true heartbeat of any business is people. Your audience. The people you engage with and those who become your clients, your customers.
Every single one of those people creates an opportunity for you to connect on a meaningful level. The kind of meaningful level that's going to convert them from part of your audience to a paying client.
So, before you get consumed and overwhelmed with which email provider to use, how to make your insta bio sounds catchy, what to say on your captions and lives o,r how to make your business more strategies, take the time to connect, spend time with and learn about your audience.
Here are five ways you can get started...
Your audience wants you to get to know them. They want to chat with you and know that you're a "real" person. Take the time to ask questions about them and follow up!
This is an absolute must for any social media. Your audience follows you because they want to know what you know. Sharing valuable information with them will build trust.
Get to know your audience and get them talking!
This goes to the "be consistent" message you hear me go on about all the time. Consistently showing up and providing your audience with value will build their confidence in you!
Get to know your community first-hand
Show a personal interest in their lives, their businesses, and themselves as people.
Show your personality as much as you can
Your audience follows you because they want to see who you are! Show them everything, from the not-so-great times to the amazing ones!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Your audience is the heartbeat of your business and taking the time to nurture and engage with them will help you build a business that is both successful AND impactful!