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  • Writer's pictureSamantha Hearne

Why You Should Always Focus On Sustainability in Business

There are always so many shiny objects on the internet and in the online business world that it can be tricky for entrepreneurs to stay focused on the most important goal... creating sustainability in business. Read on to learn why you should always focus on sustainability in business over everything else.

What is Sustainability in Business?

For me, sustainability is the sexiest word in business. Sustainability in business is what allows you to create a business that works with your life, not the other way around.

Too often as entrepreneurs, we get caught in the hustle cycle of trying to do everything and scale every single month. However, that is not sustainable. That is not something you can keep up with month after month, year after year. This cycle leads straight to burn out.

The truth is, a business doesn’t scale every single month or quantum leap every single quarter, and it doesn't need to. ​​​​​​

The phrases of 'scaling' and 'quantum leaping' are used frequently in the online space, but are very rarely embodied to the true essence of the word and business definition.

Why You Need Sustainability in Business

One of my biggest missions is to support my clients in reframing their progress, success, and growth for LONG-TERM sustainability and profit.​​​​​​​​

A business needs periods of stability, consistency, and fluidity, and so do you as a human. You need time to slow down and bask in the greatness you've created, instead of hustling for the next big achievement or level.

A business needs time to reflect, audit, recalibrate, and to go deeper.​​​​​​​​ If you never take the time to do this, you'll never be truly able to adapt and change for the better.


Sustainability in business is also about ensuring that you understand your business for YOU.​​​​​​​

How does your business support your goals, financial commitments, personality, lifestyle, energy, and purpose? How does your business work UNIQUELY for you?

Your Wealth Footprint

​​Your wealth footprint isn’t about a specific number or monthly milestone. It’s about what your wealth footprint does to CHANGE your LIFE.​​​​​​​​ It's about the role your wealth plays in helping build a long-term future of stability and security for you and your family/loved ones.​​​​​​​​


Your wealth footprint is also about finding your alignment and preparing for the future.

How will you sustain your business during hardships?​​​​​​​​ How will you work through the challenges that come?​​​​​​​​ How are you preparing to NOT hide or quit when things are tough?​​​​​​​​


When you focus on sustainability in business and in your wealth footprint, THAT is where your true embodiment and alignment for your business kicks in. It's all about knowing your why, not what you see online.​​​​​​​​


Your business needs to POSITIVELY IMPACT your lifestyle and your future and allow you to live in your greatest alignment and energy. That’s the real magic of sustainability in business!​​​​​​​​


If you’re ready for this way of working, reframing, and understanding in your business, click here to apply for The Expansion Mastermind, a 12-month hybrid mastermind experience that includes 1:1 coaching, hot seat in-depth coaching​​​​​​​​, group mentoring, in-person strategy days, CPD accreditations, and an amazing community of powerful, impact-driven women, just like you!


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