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6 Things Business Owners Wish You Knew (But Won't Say Out Loud)

  • Writer: Samantha Hearne
    Samantha Hearne
  • May 30
  • 2 min read

Updated: Jun 4

Let’s talk about something that needs more space in our feeds, inboxes, and group chats: Contracts. Payments. Respect. Integrity. Yep, it’s not the most glamorous part of running a business… but it’s absolutely one of the most important.


Read on to learn about 6 things that business owners wish you knew, but probably won't say out loud.


When You Sign a Contract, It Matters

For many small business owners, a signed contract isn’t just a formality—it’s the green light to go all in. It’s the “yes” that fuels:

  • Planning and budgeting

  • Investing in their team

  • Contributing to charities

  • Paying into pensions

  • Building generational wealth

  • Covering essentials like mortgages and childcare

So when someone backs out of a contract or ghosts a payment, the ripple effect is real.


It’s Not “Just Business”—It’s Deeply Personal

Too many of my clients (and perhaps yours too?) have had:

  • Sleepless nights

  • Cut down retainers

  • Stalled business plans

  • Mental and emotional stress

All because someone else didn’t honor a simple agreement. And guess what? That impact doesn’t stop there. I’m then supporting my clients through the emotional and financial fallout. I’m left adjusting payment plans, reworking budgets, and holding space for the overwhelm. All because someone didn’t stick to their word.


6 Truths We All Need to Hear

1. A Contract Is a Two-Way Street

If you expect people to honor your policies, pricing, and timelines—honor theirs too. Mutual respect builds a solid, thriving business community.


2. Communication Beats Ghosting Every Time

Can’t make a payment? Need to tweak your plan? Please just talk to us. Most business owners are open-hearted humans. But ghosting? That’s not it.


3. Don’t Punish Financial Success

Assuming someone “doesn’t need the money” because they’re successful? That mindset is damaging. It undermines every woman who’s worked hard to build her business from the ground up.


4. Late Payments Have Real Consequences

They can delay team salaries, rent payments, childcare, even therapy bills. Your delay might be invisible to you—but it’s not to the person on the other side.


5. Enforcing a Contract Isn’t “Harsh”—It’s Integrity

Someone who expects you to respect a contract isn’t being cold or unkind. They’re being professional. And we need more of that in the online business space.


6. Boundaries ≠ Lack of Compassion

You can hold space and hold your boundaries. You can care deeply about your clients and expect them to honor their commitments.


If you’ve ever felt guilty for asking someone to pay on time or if you’ve hesitated to enforce a contract because you didn’t want to seem “too much”... Let this be your reminder: You’re not doing anything wrong. You’re protecting your business, your time, your team—and your peace.


My 8-week Sales Sprint experience kicks off June 2nd — designed for 5 women ready to sharpen their sales strategy, align their offers, and start locking in “where do I sign?” clients before Q4 hits.Want in? DM me “SPRINT” on Instagram or respond to this email to grab one of the final spaces and get your personal invite.

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