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  • Writer's pictureSamantha Hearne

My Winning Business Formula

In this day and age, there's so much information out there about how to be successful. We're told how to get to six-figures, what to invest in, who our audience is, what programs to provide, and the list goes on. As entrepreneurs, it's easy to get caught up in trying to do all the things to find that success. Let's face it, it can be exhausting. For me, I made a decision early on in my entrepreneurial journey to eschew the usual business formulas and followed one idea that helped me simplify and get clear on my business goals and how I was going to achieve them.

One Simple Business Formula

The one simple business formula I adopted and have stuck to throughout my entire entrepreneurial journey is:

CONSISTENCY + COMMUNITY = CONVERSIONS⠀ Let's delve into this winning business formula a bit deeper.


Consistency does NOT mean needing to hustle, be online 24/7, post hourly, or give your soul to the internet.

Consistency is about ensuring you are consistent with:

  • Adding value.

  • Creating connections with your audience.

  • Sharing your message and voice.

  • Being visible in the right spaces.


This does not mean trying to get anyone and everyone to work with you. It's important to create a community of quality, ideal clients that engage with you and your message. Ensure you take the time to understand your community's needs, wants, and desires.


Think about your sales, launches, upsells, growth strategy, and client journey. It's important to consider the "how" in converting your clients and the "when" that they convey. Identify how you can organically attract, engage, and convert your ideal clients with passion, ease, and fun!

Reflect On Your Business

Constantly reflecting on your business is the key to ensuring that your business formula is working for and serving you.

Do you have a winning business formula that you follow? Which stage of this formula is your focus right now? Tell me in the comments below!


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