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  • Samantha Hearne

Words to Use in Your Business

Language is key when you want to connect with your audience AND get them to engage with your words too.

Your words should:

• Capture the right person’s attention • Connect with that person so they will want to stick around. • Convert that person into a client, customer, and forever fan. • Use your own voice so you are not sounding like everyone else out there.

Try these words in your copy/content

1. YOU

Never generalize your audience. Make it personal. When you talk to them directly - it makes all the difference. YOU matters.


Never raise yourself above your community. You’re in this together (I believe) & you want them to connect with you and the journey TOGETHER.

3. NOW

Create clarity around their present. The present is where the power is & this is the empowerment you want to give your tribe.

4. WHY?

Always ask. Ask questions. Invite answers. Invite reflections. Create conversation and dialogue with your lovelies.


Become the solution. Create solutions for your community. Give them answers consistently. Solutions are the reason we all grow & when you support others to grow - that’s the magic!

Try these strategies in your content and messaging and see if you notice a difference in your engagement.

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