Have you ever been fearful of being 'too much' online? Being consistent in your business doesn't make you annoying, repetitive, or 'too much'. In fact, business consistency is key for growing your brand, your marketing, and your overall business impact.
Read on for 10 reasons why being consistent in your business matters.
1. Being consistent shows that you're committed.
Nobody wants to buy from someone who doesn't show up consistently in their business. How can they be sure you'd show up consistently for them if you don't even do it for yourself? Being consistent shows them that you're committed to your growth AND theirs.
2. Creating consistency builds trust.
Creating consistency in your business allows your community to build trust. They'll know exactly what they can expect from you and how you'll help them.
3. A consistent content strategy grows your brand.
Building a consistent content strategy and message allows your brand to generate momentum and grow. Being consistent allows you to do this with a lot more ease than if you are sporadic and unpredictable with your content.
4. Consistency leads to repetition and remembering.
The truth is, not everyone will see every piece of content you put out into the world. Therefore, it's important to be consistent and share your message and offers often. This repetition will lead your audience to remember you and come back to you when they're ready to invest in what you have.
5. Consistency allows you to build a reputation.
Business consistency is key for building a reputable, KNOWN brand and message. People will easily recognize you and feel confident knowing that you're the expert in your field.
6. Being known is the key to being FOUND.
The key to being FOUND online is being well-known and trusted for your craft. The best way to become known and become a thought leader in your space is to be consistent.
7. Consistency leads to strong habits.
When you're consistent, you create strong habits in your business. When you build strong habits, things become easier. Your marketing shouldn’t feel like a constant hurdle. Consistency will help move you past that.
8. Delegate and expand.
Building a consistent marketing plan into your business allows you to delegate these tasks to someone else as you expand. This plan outlines what happens when, what types of content you share, what days you share, and what the structure of your marketing is. Consistency helps build that plan and allow you to focus on higher level things.
9. Your solution breeds returning clients.
Your business will become the solution for some of your community. If they see you as the solution to their problem, they will continue to come back to you and find value from your content. They will also share your content and refer you to their friends. Being consistent will allow that relationship with your audience to grow and strengthen.
10. Effective audits.
Consistency will allow you to audit your business more effectively. You'll be able to determine what works, what engages your community, what lights you up, and what strengthens your voice. Being consistent will create a lot more clarity and progress, rather than procrastination.
If you're ready to create more business consistency, click here to check out my FREE training on building an online presence!
Which of these reasons are you going to focus on?