As entrepreneurs, we are all striving for success (however that looks for us!) and part of that is building a reputation that makes people want to work with us. It's about getting our name out into the community and being seen as the solution for our potential clients. If you're wondering just how to become an expert in your field, here's my top five tips to building a personal brand that is synonymous with expert!
How to Become An Expert In Your Field
These 5 strategies will help you build credibility and trust with your community so you can become known as the go-to expert in your field.
1. Create Your Own Framework
Build a framework that is unique to what you do and use that to share with your community.
For example:
Coaching programme framework.
A "5 Steps To" pathway.
Your own method to email marketing.
Your original way of explaining sales.
Your own system for content creation.
2. Be Consistent
Showing up is always a given! The more consistent you are, the more credible and trustworthy you'll be to others.
3. Create a High-Value Freebie
Find something that your community will need, want, and most importantly, will benefit from!
This could be a:
Cheat sheet.
Guide.
"How To" e-book.
Video training.
Masterclass series.
Workbook.
4. Produce Video Content
This allows your community to learn about how you teach, what you've got to share, shows your personality, and engages them. You can captivate your community through video in powerful ways!
5. Plan a Series
Plan a value-packed series that your community will get a ton of value from.
Interview people.
Collaborate on your platform.
Invite guest experts into your space.
Provide content and connections above and beyond what your audience get online.
Which of these ideas will you be adding to your strategy this year? Let me know in the comments!
If you're ready to build a brand on social media that showcases you as the expert, check out my "Building an Online Presence" training here!
