The 6 Essential C's in Business
When it comes to running an impactful business, there are a few business essentials you need to have in order to be successful. Keep your focus on your values, your vision, and your goals and stick to these 6 essential C's.
This is a big value of mine. Communicating with people in a way of respect, compassion, and honesty is key. You should also communicate to your potential clients with clarity, confidence, and purpose. Communication is your key to connection, making it the first business essential.
Your content is what CONNECTS people to you. This is how your community learns from you, feels supported by you, gains value from you (and keeps coming back). If there is no content, what is your community gaining from being there? What does your content say about you, your business, and your expertise?
People skip this one and run straight to sales, but without community, how will your business be talked about? How will your business stay fresh? How will your business keep growing? Community is the heartbeat of EVERY business and brand. It is the epicenter of any business. Nurture your people and the payoff will be epic!
I say this a lot, but consistency is what builds momentum and trust. Consistency also doesn’t mean working 24/7 or overdoing it. Consistency will elevate your status with your community as they will see you as their solution regularly. It will also raise awareness of who you are and how you help because you are consistently showcasing that. Consistency breeds momentum and impact. If you can do 1 thing a day for 100 days, that’s better than 10 things a day every so often. Learn what consistent looks like to you and commit to it.
Commitment is another business essential. It’s so easy to want to quit when times get hard. But you’re better than that. Muhammad Ali said ‘I don’t count the press ups until I can’t do them anymore or how am I stretching myself’. Commit to your goals, even when it’s hard. This is your secret ingredient and superpower to real change and results.
Treat others and their small businesses the way you would like to be treated. If you want your clients to be committed, be committed too. If you want your clients to honour boundaries, honour them yourself. Whatever it may be, whoever it is, remember they are human too. Compassion is free but when it’s missed, it can cause a lifetime of hurt. Be kind to everyone.
These 6 C's are business essentials that you can carry on throughout your entire life as a business owner. They'll never go out of style.
Let me know in the comments, which area are you focused on right now?